Average house prices across the UK are projected to decline by approximately 4.4% in 2024, following growth of around 1% in 2023 and robust growth of over 8% in each of the preceding two years. This implies that even with some price reductions, by the end of 2024, house prices will still be approximately 21% higher than they were pre-pandemic.

Regionally, London prices are anticipated to experience the steepest decline by the end of 2024 at -6.2%, with all other southern locations facing price deteriorations greater than those in the northern regions (excluding Northern Ireland). Nonetheless, demand is expected to rebound strongly, largely in line with anticipated interest rate reductions, resulting in house price gains of around 1.3% in 2025 and nearly 5% the following year.

Rental growth in the commercial property sector will again be spearheaded by the industrial sector, as continued strong competition amongst occupiers for both existing and new build product helps to maintain upward pressure on rental values despite the subdued economic outlook. We forecast average industrial rental value growth of 3.7% in 2024, well above the all-property average of 1.6%, although a deceleration from an expected 6.6% in 2023.

The retail and office sectors are also forecast to see modest positive average rental growth, at 0.3% and 1.0% respectively. For office property, occupier demand will be focussed on top quality, well-located city-centre space, of which there is little available supply. The current dearth of new development will mean continued upward pressure on prime rents, and the gap with rents for poorer quality stock is likely to widen further.

For agricultural land, we expect only a modest slowdown in the rate of growth in 2024 compared with 2023. Pasture land values will benefit from natural capital gains, while arable supply may shrink as farmers assess profitability and take land out of production, exerting upward pressure on values.
Key property forecasts 2024
Source: Experian, HM Treasury Consensus, Real Estate Forecasting Limited, Carter Jonas

Our forecasts project the following indices: Residential – HM Land Registry House Price Index; Commercial – the MSCI Annual index; Rural – the Carter Jonas Residential Land Value Index

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Colin Brown
Partner, Head of Planning & Development
01223 326826 Email me About Colin
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Daniel Francis
Head of Research
020 7518 3301 Email me About Daniel
@ Lisa Simon
Lisa Simon
Partner, Head of Residential
020 7518 3234 Email me About Lisa
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Mark Hall-Digweed
Partner, Infrastructures
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Scott Harkness
Partner, Head of Commercial
020 7518 3236 Email me About Scott
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Tim Jones
Partner, Head of Rural
01223 346609 Email me About Tim
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Colin is a Partner and was appointed Head of Planning & Development Division in November 2020, he is based out of our Cambridge office.  He has over 25 years’ experience of planning consultancy and has a broad sphere of work.  He acts for a wide range of private, institutional and developer clients and has worked on significant planning applications and appeals.

Dan Francis is the Head of Research at Carter Jonas, responsible for delivering the firm's programme of market and topic-based research across the commercial, residential and rural sectors. Since joining the business in 2018 he has developed a research programme to provide insight into the immense change occurring across the markets in which we operate. Dan's principal focus is the commercial sector, and he provides regular insight into the drivers and performance across a broad range of markets.
Lisa Simon heads up our Residential Division, which includes sales, new homes, BTR, lettings and property management across our national network. She joined Carter Jonas in 2011 and has over thirty years' experience largely in London and the Home Counties working with Landlords and Tenants. Lisa oversees the day to day running of our residential offices and acts as a key contact for our Christies International Real Estate Affiliates and some of our lettings portfolio clients. She also oversees our corporate services department liaising and promoting our properties to companies and their relocation agents.